Focus discussing on this research is the existing of bank’s image the
prediction happen because of the quality of good service in Customer
Service Division that haven’t optimal in PT. BRI (Persero) bank, Tbk,
The Branch Office Of Cimahi. That problem is solved by three regular
questions by finding the future of good service in Customer Service
Division, the future of the quality of bank’s image and how big the
influence of service quality in Customer Service Division to the image
of PT. Bank Rakyat Indonesia (persero), Tbk, The Branch Office Of
Cimahi.
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| Kualitas Layanan |
The result of analysis from respondent file is gotten that X
variable is the quality of good service in Customer Service Division in
PT. BRI (Persero), Tbk, The Branch Office Of Cimahi include the high
category, and Y variable is the image of PT. BRI (Persero) bank, Tbk,
The Branch Of Cimahi include in high category too. Based on the simple
calculating regression coefficient, is getting the result of supported
suggestions hypothesis that the quality of good service in Customer
Service Division has positive influence and significantly to bank’s
image.
Futhermore, from several indicators that has been examining in this
research there is still indicator that have been lower identify which is
the lower indicator emphaty to the variable quality of service low, and
the lower indicator reputation to the image variable bank. So that’s
why PT BRI (persero), Tbk. The Branch Office Of Cimahi is suggested to
increase the quality indicators quality in order to PT. BRI (Persero),
Tbk The Branch Office Of Cimahi is better in the next future.
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